About the Journal

Call for Papers

The International Journal of Marketing Intelligence and Innovation (IJMII) invites contributions for upcoming issues. We welcome original research articles, case studies, methodological papers, and conceptual work that explore how data, insight, and innovation are transforming marketing.

IJMII serves as a platform for applied and interdisciplinary research in the fields of marketing analytics, strategic communication, consumer behavior, innovation management, and competitive intelligence. We encourage submissions that bridge theory and practice and offer actionable insights for both academic and professional audiences.

Topics of Interest include (but are not limited to):

  • Marketing strategy, planning, and positioning
  • Customer segmentation and lifecycle modeling
  • Marketing intelligence systems and tools
  • Digital transformation and smart data
  • Consumer behavior and decision-making
  • Brand innovation and communication
  • Forecasting, scenario planning and market foresight
  • Cross-cultural and international market analysis
  • Competitive benchmarking and trend analysis
  • Strategic marketing in emerging technologies (e.g., AI, Metaverse)

Who Should Submit?

We welcome submissions from:

  • Academic researchers and doctoral candidates
  • Marketing and management consultants
  • Business strategists and innovation experts
  • Practitioners and data analysts
  • Industry professionals with research-based insights

Submission Guidelines

All manuscripts must be original, unpublished, and not under review elsewhere. Submissions may be reviewed via blind peer review, open peer review, or editorial assessment. Authors may indicate their preferred review method at the time of submission.

Accepted articles are published open-access and assigned a DOI

Submit Your Manuscript

Please send your manuscript (Word or PDF) to:
???? editor@ijmii.org

For submission guidelines and updates, visit:
???? www.ijmii.org

ISSN (Online): 3052-6795 | ISSN (Print): 3052-6787 | DOI Prefix: 10.61030