About the Journal

International Journal of Marketing Intelligence and Innovation

Advancing Applied Research in Marketing Strategy, Consumer Insights and Innovation
ISSN: 3052-6795 (Online) | ISSN: 3052-6787 (Print) | DOI: 10.61030/

About IJMII

The International Journal of Marketing Intelligence and Innovation (IJMII) explores how organizations and markets evolve through strategic analysis, data-driven decision-making, and innovation. IJMII provides a platform for academic research and practical insights in marketing analytics, digital transformation, consumer behavior, and competitive strategy.

Aims & Scope

We welcome interdisciplinary contributions from areas such as:

  • Marketing Strategy and Management
  • Consumer and Market Behavior
  • Digital Innovation and Smart Data
  • Marketing Analytics and Competitive Intelligence
  • Behavioral Economics and Applied Psychology
  • Business Intelligence and Data-Driven Strategy
  • Innovation Management and Product Development
  • Scenario Planning, Forecasting and Trend Analysis

Core Topics

  • Customer segmentation and lifecycle value
  • Marketing intelligence tools and systems
  • Strategic positioning and market dynamics
  • Digital transformation and consumer experience
  • Innovation in communication and brand strategy
  • Cross-cultural and international market analysis
  • Competitive foresight and scenario planning
  • Trend research and issue mapping

For Researchers, Practitioners and Analysts

IJMII invites academics, consultants, marketing professionals, data analysts and policy thinkers to contribute to the evolving dialogue on marketing intelligence and strategic innovation.

Submit your original research, applied case studies, or conceptual work that helps shape tomorrow’s marketing strategies and innovation practices.

Submission and Contact